内容摘要："I love that the design features local houses, the church and wildlife from the meadow and river - it makes it feel really personal."

"I love that the design features local houses, the church and wildlife from the meadow and river - it makes it feel really personal."

TikTok has deleted the adverts the BBC highlighted, but all three companies are still on TikTok Shop selling other products without providing full allergen information.The BBC has approached all of these sellers for comment but could not independently verify that the sellers were all listed in the UK.

However, allergy charities say regardless of where the firms are based more should be done to keep consumers safe.TikTok is a place where food trends go viral - from the pickle challenge which involved eating a hot pickle wrapped in a fruit roll-up - towhich sparked a shopping frenzy.

And while users consume the videos TikTok has also become a platform to buy and sell a bite of the action.Kate Lancaster's two children both have milk allergies and she regularly posts advice on TikTok as The Dairy Free Mum.

She thinks TikTok has a responsibility to ensure all products sold on its shopping platform meet safety and labelling standards.

"It's completely unacceptable and really worrying. Failing to provide ingredient information is potentially very dangerous, and it feels like a complete disregard for the safety of those living with food allergies," she said.The entertainment giant has been under pressure as viewers move away from cable TV subscriptions in favour of streaming platforms.

"As our industry transforms at a rapid pace, we continue to evaluate ways to efficiently manage our businesses while fuelling the state-of-the-art creativity and innovation that consumers value and expect from Disney," a spokesperson told the BBC.The latest job cuts follow major layoffs announced in 2023, when

let go as part of a drive by chief executive Bob Iger to save $5.5bn (£4.1bn).The cuts will impact multiple teams including marketing departments for its film and television units.